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In true Netflix fashion, and in alignment with their mission to entertain the world, Nat from Netflix wanted to provide her team with an employee recognition gift that was unique, fun, and entertaining. Not only did everyone love it, they also shared their new gift on social media, reinforcing the brand’s focus on culture and employee experience. This earned media and social capital added more value than the custom LEGO® set on its own. In the end, it was a big win, all around.
Netflix connects storytellers and audiences across the globe. At Business Bricks, we translate that idea into structure — every brick is a pixel, every shape a symbol. This Netflix edition is not just a model; it’s a narrative built in modular form.
The featured product in this example is a crane vehicle built from interlocking bricks. Its design mimics a real-world construction crane, combining mechanical detail with creative brick construction.
Key characteristics include:
This type of product works perfectly with a structured CMS approach.
Once the workflow is generated, the next step is importing the catalog into Business Bricks. Each catalog entry represents a single product variation, complete with attributes, descriptions, and supporting content.
During the import process, you’ll map catalog fields such as:
This ensures every CMS item is populated correctly and ready for use.
One of the most powerful parts of this workflow is content generation. Instead of writing everything manually, the system helps generate:
This allows you to scale your product pages faster while keeping quality consistent.
This project was a lot of fun to work on and the outcome was fantastic. We’d love to do the same for you and your organization. Let’s talk about what a custom LEGO® build might look like for your own brand or product.
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