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Trent Ford
Team Building
Business Bricks helps companies design their own team building experiences using custom LEGO kits that align with your culture and goals.
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Make your ABM campaigns impossible to ignore with custom LEGO sets that grab attention, create lasting impressions, and flip prospects.
Make your ABM campaigns impossible to ignore with custom LEGO sets that grab attention, create lasting impressions, and turn prospects into conversations. Build direct mail that doesn't end up in the trash—it ends up on their desk.
[Start Your ABM Campaign]
You've done the research. You've identified your high-value accounts. You've crafted personalized messaging. But when your carefully planned ABM campaign lands in their inbox or on their desk, it's competing with a dozen other companies doing the exact same thing.
Generic swag doesn't cut it anymore. Gift baskets get eaten and forgotten. Branded notebooks sit unused. Your prospects are busy, skeptical, and bombarded with outreach. You need something that breaks through the noise, demands attention, and creates genuine engagement. That's where custom LEGO sets transform ABM from forgettable to unforgettable.
Business Bricks creates custom LEGO kits specifically designed for account-based marketing campaigns that actually work. We're talking about branded builds—your logo, your product, your story—crafted into interactive LEGO sets that prospects want to build and display.
These aren't toys. They're strategic marketing tools that create emotional connection and brand recall. When your target account receives a custom LEGO set in premium packaging, they don't just glance at it and move on. They open it. They're intrigued. They build it. And then—here's the magic—they keep it on their desk where it reinforces your brand every single day.
Our Master Builders work with you to design LEGO sets that align with your campaign goals and brand story. Whether it's a miniature version of your product, a replica of your logo, or a creative representation of your value proposition, we handle everything from concept to delivery. You get fully packaged, ready-to-send ABM gifts that drive real results.
This is what it feels like when your ABM campaign finally breaks through: prospects reach out to you. They mention the LEGO set in meetings. They share photos on LinkedIn. Your brand stays top of mind not because you sent another email, but because you created an experience.
Custom LEGO sets don't just sit on a shelf—they start conversations. They get shared with colleagues. They make your brand memorable in a sea of sameness. And because they're displayed prominently, they reinforce your message long after the initial touchpoint.
You're not just sending swag. You're building relationships, brick by brick. You're showing prospects that you understand creativity, quality, and the power of standing out. That's the kind of brand impression that drives pipeline and closes deals.
[Build Your ABM Campaign]
Collaborate – Share your campaign goals, target accounts, and brand story. We'll discuss how to translate your message into a custom LEGO build.
Design – Our Master Builders create your custom LEGO kit concept and render it in detailed 3D, ensuring it aligns with your brand and campaign objectives.
Deliver – Receive fully packaged, ready-to-send ABM gifts with custom instructions, branded packaging, and everything needed to make an impact.
ABM marketers know that direct mail still works—when it's done right. The problem is that most direct mail is predictable and forgettable. Custom LEGO sets change that equation entirely.
When your target account receives a custom LEGO build, it's not just another package. It's an event. They're curious. They're engaged. They remember you. And because the LEGO set stays on their desk, your brand stays visible and top of mind throughout the entire sales cycle.
This is how you turn cold prospects into warm leads: you give them something they actually value. Something they're proud to display. Something that sparks conversation and reinforces your brand every single day.
LEGO builds create emotional connection through nostalgia, creativity, and quality. When those feelings are tied to your brand, you're not just another vendor—you're the company that stood out, made an impression, and earned their attention.
[Launch Your Direct Mail Campaign]
Creating custom LEGO sets for account-based marketing is collaborative, strategic, and surprisingly straightforward. We've perfected the process to align with your campaign timelines and goals.
Step 1: Campaign Discovery – We start by understanding your target accounts, campaign objectives, and brand messaging. What story do you want to tell? What impression do you want to create?
Step 2: Concept Development – Our Master Builders brainstorm creative ways to translate your brand into LEGO form. We present initial concepts and collaborate on the best direction.
Step 3: 3D Rendering – Using specialized design software, we create a detailed virtual render of your custom LEGO set. You'll see exactly how it will look before production begins.
Step 4: Feedback & Refinement – Your input shapes the final design. We adjust colors, refine details, and perfect the build based on your feedback.
Step 5: Production & Quality Assurance – Once approved, we source every brick, hand-assemble each set, and create custom instructions and packaging. Every detail is quality-checked to match your brand standards.
Step 6: Packaging & Delivery – Your custom LEGO sets arrive fully packaged and ready to ship to your target accounts. We handle logistics so you can focus on strategy.
[See Our ABM Work]
They're Memorable – Your prospects receive dozens of generic gifts. A custom LEGO set stands out immediately and stays memorable long after.
They're Interactive – Building the set creates engagement and investment. Your prospect isn't passively receiving swag—they're actively participating in your brand story.
They're Shareable – LEGO builds get photographed and shared on social media, extending your campaign's reach organically.
They Stay Visible – Unlike gift baskets or swag that gets used and discarded, LEGO sets become permanent desk displays that reinforce your brand daily.
They Show You Care – Sending a custom LEGO set signals that you've put thought, creativity, and effort into reaching out. It builds respect and opens doors.
Stop blending in. Start standing out. Let's build an ABM campaign that prospects actually remember.
[Get Started Today]
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